BIO
Yanis Mardel is a London-based creative director contributing to projects across casting, content production, art direction and brand communications for founders, fashion, corporate, hospitality and luxury lifestyle clients.
Producing content both independently (often through his Sony Alpha 7 III set-up) and collaboratively, Yanis Mardel develops campaigns, editorials, social content and visual systems with a direct and commercially aware approach. Once content is created, he builds the structure around it through social media management, digital marketing, advertising and event direction.
CONTACT
Email: yanis@yanismardel.com Tel: (+44) 7462 885067 IG: @yanis_mardel
Initially scouted by STORM Models in 2021 while working across marketing and CRM for FinTech startups, Yanis developed a practice combining commercial strategy with creative direction, working as both a producer and long-term creative extension to clients and brands.
PROJECTS
Charlotte Stiffell I-M Inquisitive Minds IG : Yanis Mardel Julia Pasarón Debbi Clark Maserati: Instagram AD video for I-M Magazine Ferrari: Ferrari Challenge Press PR & Socials Coverage at Silverstone Mercedes-Benz x Henry Poole & Co: Editorial and Socials Coverage at Hampton Court Palace Chanel: Chance Eau Splendide Editorial Hublot x Como1907 AD Campaign
Main Locations: LONDON, PARIS, MARRAKESH, and available worldwide.
For communications, Yanis Mardel works closely with PR's and magazines and editorials are pitched to the best publications most-suited for the client's best interests.
*For Bespoke Content Production, typically serviced to luxury hotels and hospitality entities, Yanis works closely with award winning Music Composer Umberto Gaudino to create original sound for both advertising campaigns and ongoing social content, and FIDA Top 100 illustrator Olivia Tar to reflect craftsmanship through hand-drawn art. Visuals are shot cinematically, with SONY FX3.
Yanis Mardel operates under YMV LTD, a registered company in England & Wales: Companies House #15354422